A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour
Abstract This study examines the complex mechanisms shaping consumer attitudes and behaviours towards sustainable fashion, with a focus on Ducoffe’s advertising model. Using a questionnaire, it investigates how informativeness, entertainment, credibility, and irritation in advertising influence purc...
Na minha lista:
| Principais autores: | , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SpringerOpen
2025-04-01
|
| coleção: | Future Business Journal |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1186/s43093-025-00503-z |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|