Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

Recent changes of the environment and in the society have altered consumers’ preferences and brought new concerns among local communities regarding environmental protection and organizations responsibility, the adoption of environmentally friendly strategies, as well as offering more sustainable pro...

詳細記述

書誌詳細

主要な著者:	Dabija Dan-Cristian, Chebeň Juraj, Lančarič Drahoslav
フォーマット:	Artigo
言語:	Inglês
出版事項:	Sciendo 2017-12-01
シリーズ:	Studies in Business and Economics
主題:	green marketing consumer purchase behavior consumer generations environmental friendly products cross-country analysis apparel footwear and sportswear retail
オンライン･アクセス:	https://doi.org/10.1515/sbe-2017-0034
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