Analysis of Individual Aspects Influencing Non-purchasing in an Online Environment and Consumer Willingness to Purchase Custom-Made Apparel
Purpose: The main purpose of the study was to assess the opinion of online consumers about the possibility of making custom apparel using 3D body scanning technology in an online environment and to investigate the shopping experience of consumers who purchase in the online apparel market. In order t...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sciendo
2017-12-01
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| coleção: | Organizacija |
| Assuntos: | |
| Acesso em linha: | http://www.degruyter.com/view/j/orga.2017.50.issue-4/orga-2017-0026/orga-2017-0026.xml?format=INT |
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