COMPARATIVE ANALYSIS OF COMMERCIAL BANKS IN POSITIONING FINANCIAL PRODUCTS FOR THE NEEDS OF AGRICULTURAL PRODUCERS IN BULGARIA
This study analyzes financial products offered by commercial banks to agricultural producers in Bulgaria, focusing on farmers’ preferences and banks’ positioning strategies. Survey data from 33 farmers and 23 banks reveal that the most valued attributes are loan repayment term, possibility of loan g...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
BelloPrint Pazardjik
2026-01-01
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| Серии: | Journal of Bio-Based Marketing |
| Предметы: | |
| Online-ссылка: | https://journalbbm.wordpress.com/2025/12/12/comparative-analysis-of-commercial-banks-in-positioning-financial-products-for-the-needs-of-agricultural-producers-in-bulgaria/ |
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