THE POSITIONING STRATEGY AS A TOOL FOR EFFECTIVE SALES MANAGEMENT IN COMMERCIAL BANKS. INSIGHTS FROM THE BULGARIAN AGRIFINANCIAL MARKET
The purpose of this article is to determine to what extent the positioning strategy is an effective and reliable tool for effective sales management of commercial banks when offering agricultural loans and financial products. The findings of this study provide compelling evidence that the adoption a...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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BelloPrint Pazardjik
2026-01-01
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| Edice: | Journal of Bio-Based Marketing |
| Témata: | |
| On-line přístup: | https://journalbbm.wordpress.com/wp-content/uploads/2025/12/article_5-1.pdf |
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