IndetermSoft Set for Digital Marketing Effectiveness Evaluation Driven by Big Data Based on Consumer Behavior

This study proposes the multi-criteria decision-making (MCDM) methodology for Digital Marketing Effectiveness Evaluation Driven by Big Data Based on Consumer Behavior. This study uses two MCDM methods such as the Entropy method to compute the criteria weights and the MARCOS method to rank the altern...

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Bibliografische gegevens

Hoofdauteurs:	Tao Shen, Chunmei Mao
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	University of New Mexico 2025-05-01
Reeks:	Neutrosophic Sets and Systems
Onderwerpen:	indetermsoft set digital marketing big data consumer behavior mcdm methodology
Online toegang:	https://fs.unm.edu/NSS/22ConsumerBehavior.pdf
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