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IndetermSoft Set for Digital Marketing Effectiveness Evaluation Driven by Big Data Based on Consumer Behavior

This study proposes the multi-criteria decision-making (MCDM) methodology for Digital Marketing Effectiveness Evaluation Driven by Big Data Based on Consumer Behavior. This study uses two MCDM methods such as the Entropy method to compute the criteria weights and the MARCOS method to rank the altern...

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Principais autores: Tao Shen, Chunmei Mao
Formato: Artigo
Idioma:Inglês
Publicado em: University of New Mexico 2025-05-01
coleção:Neutrosophic Sets and Systems
Assuntos:
indetermsoft set
digital marketing
big data
consumer behavior
mcdm methodology
Acesso em linha:https://fs.unm.edu/NSS/22ConsumerBehavior.pdf
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