IndetermSoft Set for Digital Marketing Effectiveness Evaluation Driven by Big Data Based on Consumer Behavior
This study proposes the multi-criteria decision-making (MCDM) methodology for Digital Marketing Effectiveness Evaluation Driven by Big Data Based on Consumer Behavior. This study uses two MCDM methods such as the Entropy method to compute the criteria weights and the MARCOS method to rank the altern...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
University of New Mexico
2025-05-01
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| Серии: | Neutrosophic Sets and Systems |
| Предметы: | |
| Online-ссылка: | https://fs.unm.edu/NSS/22ConsumerBehavior.pdf |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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