Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)

AbstractThe legitimacy recognition of comparative advertising is closely related to the production enthusiasm of operators and the protection of the rights and interests of consumers, and thus become an important factor that may affect market competition fairness and social sustainable development....

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Detalhes bibliográficos

Principais autores:	Wen-xi Cai, Bo Xiang
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Taylor & Francis Group 2024-12-01
coleção:	Cogent Business & Management
Assuntos:	Visualization analysis comparative advertising legitimacy recognition hotspots and trends CiteSpace Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom of Great Britain and Northern Ireland
Acesso em linha:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2332501
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