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Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)

AbstractThe legitimacy recognition of comparative advertising is closely related to the production enthusiasm of operators and the protection of the rights and interests of consumers, and thus become an important factor that may affect market competition fairness and social sustainable development....

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Principais autores: Wen-xi Cai, Bo Xiang
Format: Artigo
Sprog:Inglês
Udgivet: Taylor & Francis Group 2024-12-01
Serier:Cogent Business & Management
Fag:
Visualization analysis
comparative advertising
legitimacy recognition
hotspots and trends
CiteSpace
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom of Great Britain and Northern Ireland
Online adgang:https://www.tandfonline.com/doi/10.1080/23311975.2024.2332501
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