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Destination image analysis and marketing strategies in emerging panda tourism: a cross-cultural perspective

The burgeoning panda tourism market in China is attracting an increasing number of domestic and international tourists. This study focuses on the Chengdu Research Base of Giant Panda Breeding as a case study and utilizes Latent Dirichlet Allocation (LDA) modeling and topic-based sentiment analysis t...

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Автори: Zuo Wang, Piyachat Udomwong, Jing Fu, Pintusorn Onpium
Формат: Artigo
Мова:Inglês
Опубліковано: Taylor & Francis Group 2024-12-01
Серія:Cogent Business & Management
Предмети:
Destination image
marketing strategy
cross-cultural
LDA model
sentiment analysis
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom of Great Britain and Northern Ireland
Онлайн доступ:https://www.tandfonline.com/doi/10.1080/23311975.2024.2364837
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