Destination image analysis and marketing strategies in emerging panda tourism: a cross-cultural perspective

The burgeoning panda tourism market in China is attracting an increasing number of domestic and international tourists. This study focuses on the Chengdu Research Base of Giant Panda Breeding as a case study and utilizes Latent Dirichlet Allocation (LDA) modeling and topic-based sentiment analysis t...

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Autori principali:	Zuo Wang, Piyachat Udomwong, Jing Fu, Pintusorn Onpium
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Taylor & Francis Group 2024-12-01
Serie:	Cogent Business & Management
Soggetti:	Destination image marketing strategy cross-cultural LDA model sentiment analysis Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom of Great Britain and Northern Ireland
Accesso online:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2364837
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