How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations

This study investigates how user-generated content (UGC) and perceived experience of destination-generated social media content (DGC) shape satisfaction, destination image, and electronic word-of-mouth (eWOM) intention in lesser-explored tourism destinations. A dual-content model grounded in the sti...

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Principais autores:	Carmen-María Hervás-Cortina, María-Eugenia Ruiz-Molina, Irene Gil-Saura, Mariia Bordian
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	MDPI AG 2026-05-01
סדרה:	Journal of Theoretical and Applied Electronic Commerce Research
נושאים:	user-generated content (UGC) perceived experience of destination-generated social media content online destination-generated content (DGC) satisfaction perceived destination image eWOM intention
גישה מקוונת:	https://www.mdpi.com/0718-1876/21/6/164
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!