Bridging perceived destination image and market segmentation – an application to golf tourism
Motivations, perceptions and expectations are crucial in the build-up process of perceived destination image. This research aims at exploring the multidimensionality of golf destination image, and its heterogeneity among market segments. This research relies on a sample of 100 interviews to golfer...
Guardado en:
| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Varna University of Management
2009-03-01
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| Colección: | European Journal of Tourism Research |
| Materias: | |
| Acceso en línea: | https://ejtr.vumk.eu/index.php/about/article/view/27 |
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