UNDERSTANDING TOURIST RECOMMENDATION THROUGH DESTINATION IMAGE: A CHAID ANALYSIS
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
University of Algarve, ESGHT/CINTURS
2011-01-01
|
| Serier: | Tourism & Management Studies |
| Fag: | |
| Online adgang: | https://tmstudies.net/index.php/ectms/article/view/332/547 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|