UNDERSTANDING TOURIST RECOMMENDATION THROUGH DESTINATION IMAGE: A CHAID ANALYSIS
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
University of Algarve, ESGHT/CINTURS
2011-01-01
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| Serie: | Tourism & Management Studies |
| Soggetti: | |
| Accesso online: | https://tmstudies.net/index.php/ectms/article/view/332/547 |
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