Determinant Factors of Purchase Intentions at Tokopedia in DKI Jakarta: An Integration of TAM and E-Servqual

The research analyzed the determinant factors for purchase intentions in Tokopedia. The conceptual model was developed based on integration of Technology Acceptance Model (TAM) and e-Servqual. The research defined purchase intention as dependent variable, attitude toward Tokopedia, perceived useful...

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Hlavní autoři:	Dery Remmy Lardo, Nilo Legowo, Arta Moro Sundjaja
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Bina Nusantara University 2023-10-01
Edice:	Binus Business Review
Témata:	purchase intention Technology Acceptance Model (TAM) e-Servqual
On-line přístup:	https://journal.binus.ac.id/index.php/BBR/article/view/9690
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!