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THE EFFECT OF HALAL AWARENESS, HALAL CERTIFICATION AND HALAL MARKETING TOWARD HALAL PURCHASE INTENTION OF FAST FOOD AMONG MUSLIM MILLENIALS GENERATION

The purpose of this research is to analyze the effect of halal awareness, halal certification and halal marketing on purchase intention. Muslim millennial characteristics in this research are gender, age, occupation, income, status and domicile. The quantitative approach is carried out by online sur...

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Principais autores: Malik R.F., Hermawan A., Asnawi Y.H.
Format: Artigo
Sprog:Inglês
Udgivet: iVolga Press 2019-06-01
Serier:Russian Journal of Agricultural and Socio-Economic Sciences
Fag:
Halal awareness
halal certification
halal marketing
halal purchase intention
Online adgang:https://rjoas.com/issue-2019-06/article_11.pdf
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