THE EFFECT OF HALAL AWARENESS, HALAL CERTIFICATION AND HALAL MARKETING TOWARD HALAL PURCHASE INTENTION OF FAST FOOD AMONG MUSLIM MILLENIALS GENERATION
The purpose of this research is to analyze the effect of halal awareness, halal certification and halal marketing on purchase intention. Muslim millennial characteristics in this research are gender, age, occupation, income, status and domicile. The quantitative approach is carried out by online sur...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
iVolga Press
2019-06-01
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| coleção: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Assuntos: | |
| Acesso em linha: | https://rjoas.com/issue-2019-06/article_11.pdf |
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