The Influence of Halal Brand Awareness and Religiosity on Muslim Consumers' Halal Product Purchasing Decisions
This research investigates the influence of halal brand recognition and religious commitment on Muslim consumers’ purchasing decisions regarding halal products. Utilizing a quantitative research framework, original data were obtained through questionnaires from 150 purposively selected respondents...
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| Główni autorzy: | , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-01-01
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| Seria: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/9056 |
| Etykiety: |
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