The Influence of Halal Brand Awareness and Religiosity on Muslim Consumers' Halal Product Purchasing Decisions
This research investigates the influence of halal brand recognition and religious commitment on Muslim consumers’ purchasing decisions regarding halal products. Utilizing a quantitative research framework, original data were obtained through questionnaires from 150 purposively selected respondents...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-01-01
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| Seri Bilgileri: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Konular: | |
| Online Erişim: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/9056 |
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