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Create Ambient Advertising (An Approach to Design a Creative Ambient Advertising)

In recent decades consumers are exposed to a lot of advertising massages from different means of media channel which cause low attention rate towards advertising; therefore, marketers and advertisers increase their efforts in terms of finding new ways and creative methods in order to grab customers'...

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Detalles Bibliográficos
Autor Principal: Nagwan Fathy Badran
Formato: Artigo
Idioma:Árabe
Publicado: Arab Association for Islamic Civilization and Art 2021-01-01
Series:Journal of Architecture, Art & Humanistic Science
Assuntos:
Acceso en liña:https://mjaf.journals.ekb.eg/article_128155.html
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