Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014)
Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a power...
Guardat en:
| Autors principals: | , , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Bina Nusantara University
2016-04-01
|
| Col·lecció: | Humaniora |
| Matèries: | |
| Accés en línia: | https://journal.binus.ac.id/index.php/humaniora/article/view/3511 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|