Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014)
Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerf...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Bina Nusantara University
2016-04-01
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| Schriftenreihe: | Humaniora |
| Schlagworte: | |
| Online-Zugang: | https://journal.binus.ac.id/index.php/Humaniora/article/view/3511 |
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