Optimization of consumer decisions and the impact of selected factors on purchasing behavior in polish e-commerce
The article aims to present consumer behaviour in the process of purchasing goods and services in online stores in the Polish market. The impact of selected factors determining or discouraging online shopping, as well as influencing the choice of an online store by young consumers representing the...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Wydawnictwo Ekonomia i Środowisko
2024-04-01
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| Serie: | Economics and Environment |
| Soggetti: | |
| Accesso online: | https://ekonomiaisrodowisko.pl/journal/article/view/728 |
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