Sharing health risk messages on social media: Effects of fear appeal message and image promotion
This study examined how fear appeal and individuals’ image promotion consideration drive users’ intention to share fear appeal messages on social networking sites (SNS). A mixed factorial experiment [2 (high vs. low threat) ✕ 2 (high vs. low efficacy) ✕ 2 (topic)] was conducted online with a sample...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Masaryk University
2024-03-01
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| سلاسل: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://cyberpsychology.eu/article/view/12461 |
| الوسوم: |
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