The Joint Effects of Social Norm Appeals and Fear Appeals in COVID-19 Vaccine Campaign Posters on Self-Perceived Communication Quality and Vaccination Intention

To understand how different types of cues in vaccine education messages affect attitude toward campaign messages and vaccination intention, this study examined the impact of the presence of social norm appeals (individual vs. group cues) and the presence of fear appeals in coronavirus disease 2019 (...

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Autores principales:	Jiawei Liu, Xiaobing Yang, Yanqin Lu, Xia Zheng
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Frontiers Media S.A. 2022-03-01
Colección:	Frontiers in Psychology
Materias:	vaccine education social norm appeal fear appeal communication quality vaccination intention
Acceso en línea:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.760146/full
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