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Message testing in India for COVID-19 vaccine uptake: What appeal and what messenger are most persuasive?

Few studies have examined the relationships between the different aspects of vaccination communication and vaccine attitudes. We aimed to evaluate the influence of three unique messaging appeal framings of vaccination from two types of messengers on COVID-19 vaccine acceptance in India. We surveyed...

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Detalhes bibliográficos
Principais autores: Rupali J. Limaye, Daniel J. Erchick, Kristian Balgobin, Alexandra Michel, Gretchen Schulz
Formato: Artigo
Idioma:Inglês
Publicado em: Taylor & Francis Group 2022-11-01
coleção:Human Vaccines & Immunotherapeutics
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Acesso em linha:http://dx.doi.org/10.1080/21645515.2022.2091864
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