Plan(t)s for dinner? Complement-based product positioning to encourage plant-based protein purchases in supermarkets
Abstract Transitioning to more plant-based diets is critical for both health and environmental sustainability, yet consumer adoption remains limited. Supermarkets, as key food providers, are well positioned to facilitate this shift. Positioning of retail assortments is a powerful way to create a cho...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
SpringerOpen
2026-05-01
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| Col·lecció: | Agricultural and Food Economics |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1186/s40100-026-00492-9 |
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