Testing the effect of descriptive dynamic social norm messages on meatless food purchases in Aotearoa New Zealand and UK university food outlets
A reduction in meat consumption is urgently needed to address multiple harms related to the environment, animal welfare, and human health. Social norm interventions have been found to be feasible and effective at shifting consumer behaviour, however, evidence related to meat reduction behaviour is l...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Frontiers Media S.A.
2024-03-01
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| Colección: | Frontiers in Sustainable Food Systems |
| Materias: | |
| Acceso en línea: | https://www.frontiersin.org/articles/10.3389/fsufs.2024.1260343/full |
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