Fashion, Digital Communication and Social Context: Croatian Brands between Instagram and the Global System

Purpose: This paper examines how Croatian fashion brands employ Instagram as a communication tool to build identity and visibility within the global fashion system, with particular attention to how digital communication can enhance recognition despite the structural constraints of semi-peripheral ma...

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Bibliografische Detailangaben

Hauptverfasser:	Lorena Vrapčević, Ljubica Josić, Ana Marija Dunaj
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Faculty of Tourism and Rural Development in Pozega 2026-06-01
Schriftenreihe:	Vallis Aurea
Schlagworte:	fashion communication; instagram; digital branding; croatian fashion brands; sociology of fashion; world-systems theory
Online-Zugang:	https://ojs.srce.hr/vallisaurea/article/view/38731/19947
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