The study of customer engagement of local sustainable fashion brands on Instagram content
The local enterprise aims to ensure long-term business continuity while enhancing brand awareness of regional businesses. Businesses use social media to boost customer engagement and local enterprise items that are ecologically friendly. This study intends to examine how local businesses' Instagram...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2024-03-01
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| Serie: | Manajemen dan Bisnis |
| Soggetti: | |
| Accesso online: | https://www.journalmabis.org/mabis/article/view/766 |
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