Fashion, Digital Communication and Social Context: Croatian Brands between Instagram and the Global System
Purpose: This paper examines how Croatian fashion brands employ Instagram as a communication tool to build identity and visibility within the global fashion system, with particular attention to how digital communication can enhance recognition despite the structural constraints of semi-peripheral ma...
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| Main Authors: | , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Faculty of Tourism and Rural Development in Pozega
2026-06-01
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| Series: | Vallis Aurea |
| Subjects: | |
| Online Access: | https://ojs.srce.hr/vallisaurea/article/view/38731/19947 |
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