How Millennials’ Personality Traits Influence Their Eco-Fashion Purchase Behavior

This study examined how millennials’ personality traits (i.e., ecological consciousness and social consciousness) influence their behavior outcomes (i.e., purchase intention and willingness to pay more) in the eco-fashion context by applying attribution theory. This study also tested the moderating...

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Detalhes bibliográficos

Principais autores:	Wei Fu, Bei chen Liang
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Athens Institute for Education and Research 2019-07-01
coleção:	Athens Journal of Business & Economics
Assuntos:	millennials’ personality traits ecological consciousness social consciousness eco-fashion attribution theory purchase intention willingness to pay more
Acesso em linha:	https://www.athensjournals.gr/business/2019-5-3-2-Fu.pdf
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