Literature Review on Omnichannel Retailing
The rapid changes seen in retailing practices and consumer behavior models could be attributed to the extensive number of new technology applications. Therefore, these interesting change mechanisms should be explored from different viewpoints using various methods. This study synthesizes the finding...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Sprint Investify
2021-03-01
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| Schriftenreihe: | Expert Journal of Marketing |
| Schlagworte: | |
| Online-Zugang: | https://marketing.expertjournals.com/23446773-901/ |
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