Digital marketing in hospitality and tourism: A bibliometric journey and future research directions
This research carry out a bibliometric analysis of digital marketing research in the hospitality and tourism industry. By scrutinizing 139 publications indexed in Scopus between 2000–2025, this study applies methods such as performance analysis, co-citation analysis, bibliographic coupling, and scie...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2026-06-01
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| coleção: | Sustainable Futures |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S266618882600198X |
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