The Role of Branding Strategies in Shaping Consumer Trust, Perception, and Behaviour: Insights for Sustainable Entrepreneurial Ventures
The purpose of this research is to evaluate the impact of branding initiatives on consumer behavior, perceived value, and trust within the context of sustainability. Utilizing a quantitative approach, the study examines how brand strategies influence consumer reactions through the lens of trust. Dat...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Árabe |
| Publicat: |
University of Sadat City, Faculty of Commerce
2025-03-01
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| Col·lecció: | المجلة العلمية للدراسات والبحوث المالية والإدارية |
| Matèries: | |
| Accés en línia: | https://masf.journals.ekb.eg/article_477141_3dfa934e72b144bec742b3805ce6616a.pdf |
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