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THE IMPACTS OF CSR ON AIRLINE LOYALTY: MEDIATOR ROLE OF PASSENGER SATISFACTION, AIRLINE BRAND, AND AIRLINE TRUST: APPLIED TO EGYPT AIR

Business sustainability is now heavily influenced by corporate social responsibility (CSR). The airline sector is an outstanding instance of this trend, as companies struggle to deal with extremely competitive market conditions. In the aviation industry in Egypt, corporate social responsibility (CSR...

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Principais autores: Maryam Ahmed Fathallah, Nancy Mohamed Montaser
פורמט: Artigo
שפה:Árabe
יצא לאור: Mansoura University, Faculty of Tourism and Hotels 2024-06-01
סדרה:Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq (Ǧāmiʿaẗ Al-Mansoura)
נושאים:
Corporate social responsibility (CSR)
sustainable development
airline brand
airline trust
airline loyalty
גישה מקוונת:https://mkaf.journals.ekb.eg/article_363724_4ab0798ecd9790ba6f52b999162da1a6.pdf
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