THE IMPACTS OF CSR ON AIRLINE LOYALTY: MEDIATOR ROLE OF PASSENGER SATISFACTION, AIRLINE BRAND, AND AIRLINE TRUST: APPLIED TO EGYPT AIR
Business sustainability is now heavily influenced by corporate social responsibility (CSR). The airline sector is an outstanding instance of this trend, as companies struggle to deal with extremely competitive market conditions. In the aviation industry in Egypt, corporate social responsibility (CSR...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Árabe |
| Vydáno: |
Mansoura University, Faculty of Tourism and Hotels
2024-06-01
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| Edice: | Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq (Ǧāmiʿaẗ Al-Mansoura) |
| Témata: | |
| On-line přístup: | https://mkaf.journals.ekb.eg/article_363724_4ab0798ecd9790ba6f52b999162da1a6.pdf |
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