The Role of Internal Branding on Brand Commitment and Loyalty of Sports Federation Employees
Purpose: The loyalty and commitment of employees to use their full potential to achieve organizational goals and increase human resource productivity in the organization are very important factors. The purpose of the present study is to investigate the effect of internal branding on employees' commi...
Wedi'i Gadw mewn:
| Prif Awduron: | , , , |
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| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Alzahra University
2025-12-01
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| Cyfres: | Sports Business Journal |
| Pynciau: | |
| Mynediad Ar-lein: | https://sbj.alzahra.ac.ir/article_9043_7d429cf468503a964ed579bb99878705.pdf |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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