Studying the Effects of Relationship Marketing Tactics on Customers Loyalty from the Perspective of Irancell Customers

The company's goal of creating long-term relationship with its customers is to reach theirloyalty. Today for marketers, relationship marketing is more important for satisfying thispurpose. Relationship marketing tactics are as marketing executive arms that cause retainingcurrent customers and by mea...

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Váldodahkkit:	Hamed Asgaryeh Ahari, Abolfazl Arian, Seyyed Hasan Hosseini, Mohammad Haghighi, Ali Darikandeh
Materiálatiipa:	Artigo
Giella:	Persa
Almmustuhtton:	University of Isfahan 2013-01-01
Ráidu:	تحقیقات بازار یابی نوین
Fáttát:	Relationship marketing tactics Quality of communication Customers loyalty
Liŋkkat:	http://uijs.ui.ac.ir/nmrj/browse.php?a_id=243&slc_lang=en&sid=1&ftxt=1
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