Studying the Effects of Relationship Marketing Tactics on Customers Loyalty from the Perspective of Irancell Customers
The company's goal of creating long-term relationship with its customers is to reach theirloyalty. Today for marketers, relationship marketing is more important for satisfying thispurpose. Relationship marketing tactics are as marketing executive arms that cause retainingcurrent customers and by mea...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
University of Isfahan
2013-01-01
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| Serier: | تحقیقات بازار یابی نوین |
| Fag: | |
| Online adgang: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=243&slc_lang=en&sid=1&ftxt=1 |
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