Exploring Relationship Marketing Tactics & Customer Loyalty: Issues in the Malaysian Mobile Telecommunication Sector
Most of today’s business firms are facing numerous challenges in sustaining customer loyalty due to a ferocious competitive environment. This study explores issues on relationship marketing and customer loyalty within the mobile telecommunications sector. In-depth interviews with targeted responden...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
UiTM Press
2019-06-01
|
| سلاسل: | Journal of International Business, Economics and Entrepreneurship |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1436 |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|