Načítá se...
Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis
Influencer marketing has the potential to enhance a company’s exposure and expand its reach. Working with influencers is a compelling strategy for marketers to connect with niche audiences. Thus, the main focus of this analysis lies within the expansive realm of influencer marketing. The present stu...
Uloženo v:
| Hlavní autoři: | , |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
SAGE Publishing
2025-08-01
|
| Edice: | SAGE Open |
| On-line přístup: | https://doi.org/10.1177/21582440251364040 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|