Lanean...

Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis

Influencer marketing has the potential to enhance a company’s exposure and expand its reach. Working with influencers is a compelling strategy for marketers to connect with niche audiences. Thus, the main focus of this analysis lies within the expansive realm of influencer marketing. The present stu...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Anil Kumar, Abdul Bashiru Jibril
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: SAGE Publishing 2025-08-01
Saila:SAGE Open
Sarrera elektronikoa:https://doi.org/10.1177/21582440251364040
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!