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Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis

Influencer marketing has the potential to enhance a company’s exposure and expand its reach. Working with influencers is a compelling strategy for marketers to connect with niche audiences. Thus, the main focus of this analysis lies within the expansive realm of influencer marketing. The present stu...

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Bibliografiske detaljer
Main Authors: Anil Kumar, Abdul Bashiru Jibril
Format: Artigo
Sprog:Inglês
Udgivet: SAGE Publishing 2025-08-01
Serier:SAGE Open
Online adgang:https://doi.org/10.1177/21582440251364040
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