THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED PRICE ON CUSTOMER SATISFACTION OF RIAU UNIVERSITY STUDENTS GoRide’s USER IN PEKANBARU
Investigating how perceived price and customer experience affect customer satisfaction among Riau University students using GoRide in Pekanbaru is the aim of this study. This study employs a quantitative methodology, collecting data through surveys and doing multiple linear regression analysis usi...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas Nusa Cendana
2025-11-01
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| Seri Bilgileri: | Journal of Management Small and Medium Enterprises (SME's) |
| Konular: | |
| Online Erişim: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/22295 |
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