THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED PRICE ON CUSTOMER SATISFACTION OF RIAU UNIVERSITY STUDENTS GoRide’s USER IN PEKANBARU

Investigating how perceived price and customer experience affect customer satisfaction among Riau University students using GoRide in Pekanbaru is the aim of this study.  This study employs a quantitative methodology, collecting data through surveys and doing multiple linear regression analysis usi...

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Principais autores:	Chairani Asyuni, Lie Othman
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Nusa Cendana 2025-11-01
coleção:	Journal of Management Small and Medium Enterprises (SME's)
Assuntos:	Customer Experience Perceived Price Customer Satisfaction
Acesso em linha:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/22295
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