Presenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach
ObjectiveThe lack of perceived fairness in pricing can lead to various negative consequences, including diminished trust in the seller and the prices, reduced demand, lower customer satisfaction, negative word-of-mouth advertising, loss of customer loyalty to the company or brand, increased complain...
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| Glavni autori: | , , |
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| Format: | Artigo |
| Jezik: | Persa |
| Izdano: |
University of Tehran, Faculty of Management
2025-03-01
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| Serija: | مدیریت بازرگانی |
| Teme: | |
| Online pristup: | https://jibm.ut.ac.ir/article_97340_9381c5f22842458efd76c50db66d597c.pdf |
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