The influences of perceived green advertising value and motivation types on green purchasing intention
This study investigates how consumers' perceived green advertising values influence different motivation types and—in turn—their green purchase behavioral intention. By using the Stimulus-Organism-Response model and self-determination theory, we examine perceived green advertising value's effects on...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Frontiers Media S.A.
2026-04-01
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| シリーズ: | Frontiers in Psychology |
| 主題: | |
| オンライン･アクセス: | https://www.frontiersin.org/articles/10.3389/fpsyg.2026.1766561/full |
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